Gameranx

PlayStation’s A/B Testing & Dynamic Pricing Has Come To The US – What Will The FTC Do?

PlayStation has been caught bringing their A/B testing and dynamic pricing experiment on PlayStation Store to US gamers.
Searchenginejournal.com

YouTube Title A/B Testing Rolls Out Globally To Creators

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...
Searchenginejournal.com

YouTube Rolls Out Thumbnail A/B Testing To All Channels

YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...
Forbes

A/B Testing Can Help Transform The Effectiveness Of Employee Training

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...