The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what diagnosing your true competitive forces means.

The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar products and services to consumers. Pricing is one of the strongest tools ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

On February 13, Argus analyst John Staszak upgraded McDonald’s Corporation (NYSE:MCD) to Buy from Hold and set a $380 price target. In a research note, he said the company is in a strong position to ...