Netflix Supercharges Ad Stack With Amazon & Yahoo Data, Early Tests Show 75% Lift

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...
AdExchanger

Netflix Embraces The CAPI Trend; Can AI Save The News?

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.
adexchanger

Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...
MediaPost

Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...
exchangewire.com

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...
Yahoo Finance

Bridging the Outcome Gap: IAB Unveils New Guide Urging Industry-Wide Adoption of Standardized Conversion APIs (CAPI) for Connected TV

Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI NEW YORK, Oct. 30, 2025 ...