“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. The Washington Post carried a story earlier this week about a new ...

You're a database administrator, working hard, never catching up. You keep the databases humming morning, noon and night, weekdays, weekends and holidays. Or at least you try to. But things happen.

NASA’s Lessons Learned database is a vast, constantly updated collection knowledge and experience from past missions, which it relies on for planning future projects and expeditions into space. With ...