The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

NBCUniversal has ramped up its efforts to usher in a new era of measurement as the advertising industry grapples with an increasingly fragmented video landscape and challenges to the dominance of ...

Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, for instance, a summary number showing 7-day or 28-day ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

The WPP whistleblower case has put principal media back in the headlines. But the real issue isn’t that agencies make margin on media — it’s that the same players now own the marketplace, the media, ...