Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Global spending on media is expected to reach $2.1 trillion by 2019, according to McKinsey. But is all that money effective in producing improved ROI? Without knowing which channels are driving ...

Multichannel marketing. Should that even be a ‘thing’ anymore? It’s agreed that all good marketing is multichannel. The word has even been upgraded to ‘omnichannel’ over the last couple of years. So ...

We’ve all heard it. For years, the industry buzz has been about multichannel marketing. But we may be missing the mark. While some marketers technically use multiple channels to reach an audience, ...

As somebody who is well-documented for being ever so slightly grumpy and mildly critical of the industry that feeds him, I’m actually feeling pretty chipper, and it’s all down to you. Godin bless you.

In 2025, businesses are facing an increasingly competitive digital landscape. Customers no longer interact with brands through just one touchpoint; instead, they expect seamless communication across ...