The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...

In a fragmented media maze, MiQ Sigma dares to unify India’s digital chaos—promising smarter ad targeting and sharper ...

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

TTD rolls out Ventura Ecosystem to boost CTV transparency and CPMs as Q3 revenue climbs 18% to $739M on strong connected TV momentum.