AdExchanger

America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.
TV Technology

Fubo Launches Programmatic Pause Ads on CTV, a First

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.
adexchanger

CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
Forbes

Why Programmatic Pause Ads Are The Next Big Thing In CTV

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
Social Samosa

Could cinema advertising take a programmatic turn?

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...
MediaPost

Roku Remains Top CTV Open Ad Platform With 32% Share

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...