If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 -- a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, and ad networks to support app user ...

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

Yahoo DSP is offering new tools to programmatic TV advertisers thanks to several new partnerships. For instance, Yahoo DSP is working with Roku Exchange and Roku Data Cloud to streamline the TV buying ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...