YouTube appears to be running an experiment on TVs. This test removes the top row of “most relevant” in the Subscriptions ...

YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube has a new test ongoing which allows users to remix Shorts using AI, but creators can opt-out if they wish.

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube is running a new experiment that adds two additional capabilities to the Shorts Remix menu: "Reimagine" and "Add ...

Google says that it is now testing a new “conversational AI” tool on its TV apps for YouTube, enabling new features if you ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...