Popular YouTuber LinusTechTips is calling out the platform for implementing even longer unskippable ads. YouTube ads have ...

YouTube users could be facing longer ad breaks on select devices, which will likely benefit advertisers, but is proving unpopular with viewers.

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a ...

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how marketers should approach AI-generated video and its real impact.

If there's one thing I have to point out about YouTube that has made the platform worse over the past few years, it's the ...

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

Video has become one of the most important communication tools available to brands. Today, 91% of businesses report using video as part of their marketing strategy reflecting how central the medium ...