If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

When feedback is not organised clearly or is scattered across various communication channels, it creates confusion, delays, and inefficiencies.

Business presentations are successful because of their visual design as much as their textual content. A good presentation will attract the eye and convey a sense that the presenter understands the ...

How visual design, colours and shapes influence consumer behaviour and boost brand engagement in a crowded digital marketplace.

When you get your B.F.A. in Visual Communication Design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...

In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to today, and marketers are navigating an entirely ...