“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

There is no clear winner in the debate of whether to buy or build software. The arguments for both sides are plentiful, and the decision is one that can have a huge impact on an organization’s ...

Considering a data lake? Or reconsidering one? You are not alone. The topic of the value a data lake can add to an enterprise data architecture remains evergreen. However, the verdict on the value it ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

Data is key to experimentation—and experimentation is the gateway to innovation. You may not know what the next big technology or feature may be, but testing to uncover it allows brands to stay ...

"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife,” observed Jane Austen in her book, “Pride and Prejudice.” Two centuries later, ...