Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of ...

“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a ...

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Any given programmatic opportunity is predicated only on information provided by the publisher, and thus tends toward mere demographic attributes, often presumed by these publishers rather than ...

Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in ...

In a programmatic ecosystem flooded with demand, the real differentiator is how efficiently publishers execute their monetization infrastructure.

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...