Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

“AI has become foundational to how games are built. Atlas AI Studio represents an important milestone for production-ready AI workflows, giving studios a scalable way to integrate intelligent systems ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Announced at GDC Festival of Gaming, Google described its improved Cloud platform as a specially designed 'engine' for games that brings together services like Gemini 3 Pro, Flash, Gemini Enterprise, ...

Google's AI-driven Project Genie has been a hot topic among games industry professionals, thanks to its ability to generate short, interactive virtual environments from text prompts and images. Its ...