Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn't an ...

The day when quantum computers will be able to break conventional encryption is rapidly approaching, but not all companies are prepared to implement post-quantum cryptography. In this session, we’ll ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...