Sport Business Analytics is transforming sport off the pitch. We look at how data analytics is driving business and careers. Read more.

Andre Bianchi and Sophia Perez’s dashboard reveals historical trends and recurring themes in fight songs, which earned them a spot at the Big Ten Academic Alliance Data Viz Championship.

South Africa beat Zimbabwe to set up semi-final clash with NZ South Africa thumped Zimbabwe by five wickets in a Super Eights dead rubber to maintain their unbeaten run and set up a semi-final clash ...

During an intensive two-day seminar, Sports Management students examined governance frameworks, prompt literacy, and real-world applications shaping the future of professional sports operations.