Until recently, if you wanted your AI agent to check flight prices or look up a database, you had to write a custom tool. When Anthropic released the Model Context Protocol (MCP), it created a ...

Cortex Code, Snowflake’s AI coding agent, helps customers like Braze, Decile, dentsu, FYUL, LendingTree, Shelter Mutual Insurance, TextNow, United Rentals, and WHOOP perform complex data engineering, ...

Sanofi SA (NASDAQ: SNY) has been found to have violated the U.K.'s pharmaceutical marketing code after a senior executive made misleading claims in an October 2024 interview, prompting a complaint ...

Google released v23 of the Google Ads API, the first update of 2026. It marks the start of a faster release cadence. What’s new. The update adds deeper Performance Max reporting, more granular ...

According to its new privacy policy, TikTok now collects more data on its users, including their precise location, after majority ownership officially switched to a group based in the US. It's easy to ...

Get traffic data and keyword intel on competitors instantly. The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers communicate key marketing events and ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid artificial intelligence adoption, and the demand for accountable performance ...

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PythoC lets you use Python as a C code generator, but with more features and flexibility than Cython provides. Here’s a first look at the new C code generator for Python. Python and C share more than ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...